Elizabeth Uviebinené is a Brand Marketer from London; upon graduating from Warwick University with a Politics degree she has gone on to work for some of the biggest global brands in Finance, and eventually promoted to a Marketing Manager. With a natural flare for spotting changing consumer needs, trends and driving innovation, she has mastered the art of creating culturally attuned marketing strategies that are both forward-looking and commercially relevant.
A passionate marketer and a Google Top Black Talent mentee in the past, Elizabeth is well aware of the importance of representation and diversity – something she feels is distinctly lacking on bookshelves, in business and politics. After reading Sheryl Sandberg’s LEAN IN, Ariana Huffington’s THRIVE and Sophia Amoruso’s #GIRLBOSS, Elizabeth keenly felt the absence of a self-help book that spoke to her as a young, black, twenty-something woman navigating careers and all aspects of her life. Failing to find a book that acknowledged the uniquely challenging experiences of minority women, she relayed the idea to Yomi Adegoke, her co-author, and suggested they be the women who write it. Their first book, SLAY IN YOUR LANE: The Black Girl Bible, is published by 4th Estate in July 2018.