BFLA OPEN WEEK: Writing a Cover Letter and Synopsis

Written by Sian Ellis-Martin

I have the pleasure of assisting agents Isobel Dixon and Kate Burke with their wonderful authors, but alongside this I am starting to build my own list of books across both fiction and non-fiction. As a new agent, it’s been so interesting to consider submissions that authors have made directly to me.

I’ve also been lucky enough to take part in one-to-one sessions with authors, where I provide feedback on their submission package (i.e., their cover letter/introductory email, synopsis and sample chapters). As well as advising these authors on editorial work for their novel, we’ve also had some interesting conversations about writing a cover letter and synopsis. Here’s some advice on how to do both those things.

 

Cover Letter

The main goal of your cover letter is to make an agent want to read your sample chapters and to convince them of the marketability of your book. All agents handle their submissions in different ways, but I always read the cover letter/email first. If that convinces me that this book might be what I’m looking for, I’ll turn to the sample chapters. And if I like those, I’ll open the synopsis (or proposal, if it’s non-fiction) and see how the book pans out.

Start your cover letter with your pitch. This is usually one or two lines to grab the reader’s attention. In fiction, you could say who the main character is and what they face. In non-fiction, we want to know what unique perspective you’re bringing to this topic. Throw in some title comparisons at this point too – which books do you see yours sitting alongside? Feel free to branch into television, film, etc. comparisons too! This all helps us place your book into a genre.

Now move on to your blurb. This is a slightly longer summary, like you’d see on the back of a book, which draws the reader into your story. Think about who your main character(s) is (are), what it is they want and how they overcome any obstacles they face. Blurbs usually don’t give too much away, so feel free to end it on a cliff-hanger!

Finish off your letter with a little bit about you as an author. You don’t need to tell us your whole life story, but a small amount of background is great! You don’t need to have previous writing or publishing experience, but it’s always good to know if you do, especially if you’ve been published or a shortlisted for a prize before. If you’re writing non-fiction, tell us why you should be the one to write this book – what’s your level of expertise on the subject? What do you do that relates to what you’re writing about?

 Top tips:

  • Do your research! If an agent’s bio says that they don’t consider YA, historical or fantasy, don’t send them your YA historical fantasy novel.

  • Read the submission guidelines for each agency carefully and follow them.

  • Tailor your submission email to each agent – don’t copy/blind copy in lots of people!

  • Don’t be negative about other books in your submission letter – it’s not a good look.

  • Don’t overthink it – we don’t mind if you sign off with ‘Best Wishes’ or ‘Kind Regards’, or whether you use Times New Roman or Calibri. As long as your letter is clear and professional, that’s fine!

  • Tell us how far along you are with writing this book – have you finished the MS? If non-fiction, have you written anything beyond the sample chapters?

 


Synopsis

The most common mistake I see in synopsis writing is that people treat it as a blurb, designed to entice the reader rather than tell them exactly what happens. As agents, we need to be able to see how the story develops, how you trace that narrative thread through the novel, and the full character journey.

 A synopsis should detail the core narrative of the book, introduce us to the main characters, and tell us the setting, from the first chapter to the last, including spoilers. Agents want to know the beginning, middle and end of your story!

 Top tips

  • Ideally your synopsis should fit on one page (although don’t worry if you go slightly over or under).

  • Start with the basics – who are the characters? What is the inciting incident? How do the characters react to this (i.e., the main action and plot)? How is this resolved?

  • Ask someone who hasn’t read the book to read the synopsis – do they get a clear idea of the story?

  • Don’t overcomplicate it – we don’t need to know every tiny detail of what happens and you don’t need to name every character, just the main narrative thread and principle characters.

  • Focus more on the story itself than the themes/metaphorical meaning of your work.

 

Now that you know how to draft your cover letter and synopsis – it’s time for you to submit! If you’d like to submit to me, please see below for what I’m looking for.

 

What I’m looking for

The main thing I want when I start reading fiction sample chapters is to be completely drawn into the world of the novel, to jump into the character’s life and be swept into the narrative as if I’ve been there all along. I love stories that explore big ideas and themes – mental health, sexuality, love, grief, coming-of-age, gender, class and race – through the smaller, everyday moments that define our lives. I’m drawn to complicated and flawed protagonists who you can’t help but root for. I’m not afraid of expressions of darker themes and feelings, but I’m also a sucker for a good love story or a happy ending.

I’m a big television fan too and am often inspired by the things I watch. I’d like to read a sweeping family saga in the style of ‘This is Us’, a heart-warming and heart-breaking story like ‘It’s a Sin’, and a punky portrayal of female fearlessness and friendship à la ‘We Are Lady Parts’. I’d also like to find an upmarket crime series with a female at the forefront, someone like Saga Norén from ‘The Bridge’ or Stella Gibson from ‘The Fall’.

I’m also looking for illustrated and narrative non-fiction and memoir. I’m keen on books that make complicated or niche ideas more accessible. I’d love to find cookery and food books too, and am open to lots of ideas there, and am especially drawn to simple recipes suitable for those on a budget, those who are time starved and those who just can’t be bothered with cooking half the time!

I’m particularly keen to read all kinds of books by authors from diverse and underrepresented backgrounds. Importantly though, the stories don’t need to be issue-led or connected to the trauma that may be associated with this underrepresentation.  

Some fiction books I’ve enjoyed recently:

I Who Have Never Known Men by Jacqueline Harpman

Detransition, Baby by Torrey Peters

Queenie by Candice Carty-Williams

In Every Mirror She’s Black by Lolá Ákínmádé Åkerström

Pachinko by Min Jin Lee

A Little Life by Hanya Yanagihara

The Break by Marian Keyes

Milk Fed  by Melissa Broder

The Mothers by Brit Bennett

 

Some non-fiction books I’ve enjoyed recently:

Conversations on Love by Natasha Lunn

In the Dream House by Carmen Maria Machado

The Trauma Cleaner by Sarah Krasnostein

The Good Immigrant by Nikesh Shukla

Group by Christie Tate

The Salt Path by Raynor Winn

The Five by Hallie Rubenhold

 

I’m not currently taking on projects in these areas: young adult or children’s, science fiction, or historical novels set before WW2.

The Elevator Pitch

Juliet Pickering writes on the "quick, snappy" elevator pitch writers should arm themselves with.
 

Many authors find writing a synopsis a tricky task. ‘How can I condense my 250 page masterpiece into just 250 words?’ they cry, their faces tortured already with the thought of the impossible job ahead…

But I'm asking you to do something even worse here: write an elevator* pitch, or two or three sentences that encapsulate your novel or your book quickly and accessibly. And make it sound irresistible too.

As an agent, I often have to come up with elevator pitches – or a one-minute pitch for each of the books I represent – so that I can excitedly tell an editor about the books I'm offering soon on submission that they might love. And editors and publishing teams must do the same to relay enthusiasm and information about their books to colleagues, readers and booksellers. In the age of Twitter we’re living in a world that has an ever-decreasing attention span, so these quick, snappy pitches are essential.

It might be that I've bumped into the editor at a party somewhere and I've got his/her attention for five minutes. Or that a scout has popped into Blake Friedmann's offices to hear from my colleagues and me about the books we’ll be selling at Frankfurt; we’ll get five minutes each to pitch up to five books whilst the scout furiously scribbles notes. That’s why I need an elevator pitch at my fingertips, and why you should have one too: so you can make the most of grabbed opportunities, and leave a lasting impression with a succinct summary. Next weekend I’ll be leading a workshop about honing your two-minute pitch at the Writers’ Festival in York; the Festival attracts scores of agents, and the networking events create the perfect place for the attending writers to pitch us their books, but there’s nothing worse – for either agent or author – than standing there awkwardly and fumbling through a 20-minute conversation about your novel, at the end of which neither of us is really any the wiser about the story that’s been written.

So how can you condense your entire book into a couple of sentences? Believe me, I do not underestimate the difficulty of this task! I’d suggest starting with a few lines and whittling them down. What happens, who does it happen to, and what is the book’s USP?

For example, look at the first two lines of Orion’s Amazon pitch for GONE GIRL by Gillian Flynn:

Just how well can you ever know the person you love? This is the question that Nick Dunne must ask himself on the morning of his fifth wedding anniversary, when his wife Amy suddenly disappears.

These two lines pitch the book in a very neat way: they pique our curiosity and make us think about our own relationships, hint at dark goings-on, and then deliver the thrill of a missing person, but a missing person who has seemingly been in a happy marriage for five years. We are also introduced to the two main protagonists, Nick and Amy Dunne, without our even realising it. Can you do the same for your book? What would your equivalent pitch be?

Once you’ve written your quick pitch, MEMORISE IT. I'm not joking! Have it ready to trip lightly off the tongue at all times. You never know where you might bump into a friendly agent (stalking is not recommended and neither is pitching on Twitter!); Ben from LitFactor originally got in touch with me to write this piece because he’d read my woeful tale of being pitched at in a jacuzzi. Whilst I wouldn't recommend hanging out in jacuzzis and wrinkling yourself like a prune in order to get your book published, if you’re in the right place at the right time with the right agent, an elevator pitch could be the best thing you've ever written.

Good luck!

*Strictly speaking, for us UK residents, this should be a ‘lift pitch’. Elevators are for ascending Americans.

Originally published on LitFactor, 10 September 2013