Written by Roya Sarrafi-Gohar
The rise in the popularity of audiobooks is one of the biggest changes in the publishing industry in the past decade. While this means that audio rights to books are potentially worth a lot of money, many authors may not know that these rights can be sold separately to an audio publisher, rather than to the book’s print or eBook publisher. It isn’t always possible to hold back audio rights, and it is much more likely with some publishers than others.
If an agent can hold back audio rights when doing a book deal, then sell those rights separately to an audio publisher, this is most often likely to mean extra income for the author, as it usually comes with a separate advance, and a separate stream of royalty income once the advance earns out. Sometimes it is even helpful to have a separate offer for audio rights just to show an author the monetary value of those rights.
As with book design choices, control of the production of the audiobook, including choice of narrator, is ultimately with the publisher, but generally the publisher will at least consult with the author on their narrator choices. Choosing a narrator can be an exciting opportunity for an author to bring their work to life in a new way, and sometimes authors narrate themselves, if they pass an audition. Narrating a whole audiobook can be more taxing than it first appears!
Sometimes an agent will also try to hold back radio rights and try to sell these separately. This is usually a straight reading of an abridgement of the work on programmes such as BBC Radio 4’s Book at Bedtime. A very small proportion of books get picked up for radio, but this is again a potential additional source of income. What’s more, it can often give the book sales a boost, as a lot more people become aware of the book, and if they listen to the whole abridgement, they might want to read the full unabridged version too.
This all goes to show that there can be a lot more to a book than just a print copy or eBook – there’s a variety of ways that a book can find audiences, and bring in more income for authors.