BFLA Open Week: A Writing Life: The Long Road & The Long View

Written by Isobel Dixon

Determination, self-belief, belief in the work itself, and perseverance all round are crucial characteristics for writers.  Persevering daily on the creative side, in the writing, editing and development of the craft, and also in managing the logistics of the professional writing life – finding and working with an agent and publishers, on the journey of a creative career. Hopefully a journey with lasting relationships with an agent and your primary publisher, but also navigating the inevitable setbacks, the bumps in the road, the possible cul-de-sacs – the novel that is started that never fully comes to life and needs to be set aside, the book that takes a decade or more to find its champion, the sequence of editors who leave for different jobs, or the publisher that gets bought or goes bust, just when you thought things were beginning to take off.

The aspiring author’s dream checklist: finish that great novel at last; find an excellent agent who loves your work; get a sweet deal (hopefully after a heated auction!); publish, win prizes, sell film rights, be translated into dozens of languages; repeat with many books; go on to enduring fame and fortune. The headlines are tantalising: the latest debut sensation, the Best Young Novelists/Ones to Watch lists, the ‘hot’ London/Frankfurt Book Fair titles, the surprise Booker shortlister, the latest TikTok bestseller…

The reality for most is a slower, longer road, with many twists and turns. Perhaps a swift debut start, with second- or third-book setbacks, or a career gap somewhere en route. A writing hiatus when life interfered, or the book that was once so clear in your mind just refused to take proper shape. Or for others a long, slow burn – book after book just simmering on, till one particular title makes its blazing breakthrough. Not always the story you’d expect to be the one to shine so brightly or find favour – and thus potential fortune – with that year’s particular blend of reviewers, prize judges, booksellers and, of course, readers.

There will always be surprises in the writing and publishing life. It’s part of why I love this job, even as I grind my teeth and curse as another ‘rave rejection’ pops in from an overstretched editor. And when we get asked, ‘What’s the next big thing?’ – well, if only we knew…

Watership Down by Richard Adams was rejected at least seven times before it was published by Rex Collings, Frank Herbert’s Dune turned down by publishers more than twenty times, Madeleine L’Engle’s A Wrinkle in Time more than twenty-five, Stephen King’s Carrie more than thirty. Moby-Dick, Twilight, Dubliners … the line stretches on, and on. And those are just a sprinkling of the manuscripts that eventually had their happy reversal of fortune: agent and publisher acceptance, followed by triumphant publication and the glorious revenge of success.

In Canadian writer L.M. Montgomery’s memoir The Alpine Path: The Story of My Career, she wrote of finally finishing her first novel, which she typed herself on an old second-hand typewriter ‘that never made the capitals plain and wouldn't print "w" at all’. First she tried ‘a new American firm that had recently come to the front with several "best sellers." I thought I might stand a better chance with a new firm than with an old established one that had already a preferred list of writers. But the new firm very promptly sent it back.’ She then tried one of the ‘old, established firms’, and the manuscript met the same fate. Three ‘betwixt-and-between firms’ sent it back too. Four of her rejections came with a standard printed note, one of them damning with a sprinkling of faint praise. It was that, she wrote, that ‘finished me’. The manuscript – of Anne of Green Gables – was consigned to a hatbox, until she came across it later ‘while rummaging’. It ‘didn’t seem so very bad’, she thought, on turning the pages. So she tried again and the novel was accepted and became a worldwide bestseller, loved by readers of all ages in her lifetime and successive generations too. In South Africa, my mother kept all her carefully collected L.M. Montgomery books in a special lockable bookshelf in her bedroom. I too was glad of Montgomery’s fruitful ‘rummaging’ and persistence.

L.M. Montgomery writes beautifully of the unexpected success of the novel which launched her career and the moving letters of appreciation she received from male and female readers. I smiled though at this wry line, yet another jolt of realism: ‘Well, Anne was accepted; but I had to wait yet another year before the book was published.’ In the long game of publishing, there is indeed a lot of waiting to get through.

For many it takes a long time to find an agent, and then it can take some time again before the right match with a publisher is made. Our agency co-founder, Carole Blake, famously submitted Barbara Erskine’s Lady of Hay to over forty publishers before she received an offer. It became a major international bestseller, sold millions of copies and has been continuously in print since. When the thirtieth anniversary edition of Lady of Hay was published by HarperCollins, Barbara wrote: ‘In so many ways Carole Blake, my much-missed and beloved agent, was as much the author of Lady of Hay as I am. She read my original 1,000 (at least) page manuscript, she spotted its potential, she moved heaven and earth to find a publisher for what was at the time a deeply unfashionable genre and she helped create what became for many people a legend.’

Early in my career I was hugely privileged to work with the late South African author Achmat Dangor. I sold his novel Kafka’s Curse to a discerning young editor, Dawn Davis, at Pantheon in the US, and it was hailed as a New York Times Notable Book on publication in 1999 and translated into six languages. Achmat then embarked on what he described as ‘a bigger book about the New South Africa’, which took some time to write, in between his many duties as head of the Nelson Mandela Children’s Fund. I was amazed by the fierce, lacerating novel when it was delivered. But selling it, to cut a very long publishing story short, also took some time. Bitter Fruit was bought in France, Spain and Canada first, and turned down by more than twenty English editors before Toby Mundy of Atlantic and I had a long conversation over lunch and he decided to take a second look, having passed earlier. The novel – as it does – had continued to haunt him. Bitter Fruit was shortlisted for the Booker Prize in 2004, after publication to many fine reviews. Morgan Entrekin and Amy Hundley came on board for Grove Atlantic in the US and other translation deals followed.

Every experienced agent has represented authors through different publishing journeys, different variations on these tales. Yes, we have the thrilling debut auctions, the consistent book-a-year bestsellers, but all the time, as I type this, and as you read this, the submission-rejection pinball goes on. Someone, somewhere, is rummaging through the proverbial bottom drawer (or hatbox), reassessing a story written long ago that they have had to set aside, but which may yet – usually after some reworking – have its day.

After that first breakthrough into print, reviews (many or few) and the recurring question of ‘the difficult second book’, there are many writers who have experienced some success in one area and along the way have been tempted to tackle a different route entirely, deciding to switch genres. Sometimes this is out of sheer curiosity, a key quality of all the best writers, or sometimes it is the result of specific inspiration, an idea or story that just arrives and takes up residence in the imagination, refusing to depart.

David Gilman came to the agency as a scriptwriter client in the 1990s and was represented by my colleague, now Head of Media, Conrad Williams. Ahead of Frankfurt Book Fair one year, Conrad said David had written an adventure novel for younger readers, would I read it? I did, and I loved it, and sold his Danger Zone trilogy to Puffin for a six-figure pre-empt, also separately in Canada and the US, and in ten other languages. Not content with that shift, David then moved into the world of historical fiction for adults, with his Master of War series featuring the much-loved stonemason-turned-archer-turned-knight Thomas Blackstone. Now David also has his contemporary thriller series The Englishman, starring ex-Foreign Legion fighter, Dan Raglan, racing alongside Blackstone’s Master of War – with a few historical adventure standalones popped in-between. It takes agenting stamina to keep up with some authors too!

The same goes for Peter James, who also made a genre switch that paid off very well. Having had success as a writer of supernatural thrillers, which Orion began to publish in the 1980s, Peter later joined Blake Friedmann as a client of Carole Blake’s and began to write a crime series, a police procedural starring a Brighton-based police detective, Roy Grace. In 2005 Pan Macmillan published Dead Simple, which became a major bestseller, launching a multi-million selling series published in dozens of languages, with some of the books adapted for stage – and now Grace is an ITV crime drama series too, starring John Simm. The drama behind the journey from page to screen (almost twenty years after Dead Simple topped the charts) is another epic tale in its own right.

Edward Carey is the author of another epic book with a modest name, Little. The wry, macabre, haunting tale of the orphan girl who became Madame Tussaud, the novel was a very long time in the making. It was a novel that haunted us both, and wouldn’t let go, yet publisher after publisher said no, to successive edits of the manuscript, on both sides of the Atlantic. A whole lot of rage, disappointment, despair experienced throughout that long process, over fifteen years, by both author and agent. In between, Edward also stepped across genre ‘lines’ (which many of my authors love to do) and wrote The Iremonger TrilogyHeap House, Foulsham and Lungdon – for younger readers. But also, always, the dogged belief that Little was a book that deserved its readership and would eventually find it. As it did, in the first instance thanks to Edward’s thoughtful reworking and the development of both the text and the beautiful drawings that always accompany his work, and then due to the discernment and care of Jane Aitken and Emily Boyce at Gallic Books, who were the first to offer for English rights, followed by Cal Morgan of Riverhead in the US. Little is now sold in 20 languages, including several English language editions.

More recently, Monique Roffey’s marvellous The Mermaid of Black Conch made literary waves. Published by UK indie Peepal Tree Press, it won the Costa Prize in 2021 and was shortlisted for an astonishing array of other prizes – despite being published right into the first lockdown. Adversity aplenty on this particular journey, but after several brilliant novels and years of dedication, the mermaid delivered Monique the widespread acclaim she deserved, with more than 100,000 copies now sold in the UK, a film deal closed after auction, and a growing list of publishers bringing this beautiful story to readers in other languages and on other shores.

Those are just a few examples then of how as agents we’re in it for the long run, through the ups and the downs, the frustrations as well as the celebrations. I seek to represent authors, not individual projects, with long-term commitment to selling the work of writers I believe in. Being an agent requires a sharp eye for detail – the difference a percentage point makes in a high discount clause, the importance of the escalating levels in royalty rates, the nuance of a sentence, the missing angle in a book’s cover copy – but also the long view. A shared long-range vision for where the author could go, a fierce joint ambition for the work. Sometimes that also means seeing potential in something the author can’t quite see for themselves. That catalysing ‘Have you ever thought of…’ moment, or the happy rummage in the author’s bottom drawer, for the novella they wrote years ago, like Elizabeth Chadwick’s recently published The Coming of the Wolf, or Ann Granger’s collection of mystery stories, Mystery in the Making, comprised of eighteen stories and longer serialisations she wrote for magazines – some of which I sold to Women’s Weekly and others when I first joined the agency as an assistant in 1995! Her introduction to the collection is a delight in itself.

A writing career can be a marathon, hopefully still a rewarding one, in spite of the many frustrations and publishing challenges en route. For the disappointed and exhausted, struggling with writing or publishing dilemmas, keep the faith and keep working. I wish you good champions too. For the aspirant authors out there, first of all you have to sit down and write that book (and often rewrite and rewrite) to be in the running. And while there may be sprints, leaps and spurts when you really get going, be ready for the long road ahead.

And ‘lots of typing’, as an agency client once said about the task of writing a novel. Who knew there’d be so much typing! Blood, sweat and typing, a whole lot of alphabet. But that, as we know, is where the real magic of the whole crazy journey begins.

BFLA Open Week: Getting into the publishing industry

Written by Tabitha Topping

I don’t think that I had the typical experience most publishing hopefuls have when trying to get into the publishing industry.

I had had a couple of unsuccessful job applications in the past, but I had submitted those when I was pretty much straight out of school and lacked the skills and experiences for any sort of job, let alone one in an industry as competitive as publishing.  

Instead of labouring away at fruitless applications, I spent time working in both the retail and customer service industries before landing myself the often-romanticised role of bookseller at my local Waterstones branch. Though I’d argue that all my jobs have helped me develop skills needed in the publishing industry, it was this role as a bookseller that proved most beneficial. I saw what went through the tills; I spoke to customers about what they were excited about – and often, in the small Northern town I worked in, it was very different to the books I saw being reviewed in the newspapers. In short, I learned a lot.

Though I loved my job and the people I worked with, I still hankered after a role in publishing. I resolved to keep an eye out for any opportunities and happened to see a tweet about the Blake Friedmann Open Doors Project. I thought that I might as well apply – what did I have to lose? Apply I did and no one was more surprised when I succeeded. (You can read more about my time as an intern here.)

After my experience I was fortunate enough to be offered some freelance work by the agency, which I carried out alongside my university studies. Then, in the August of 2021, the role of Book Department Assistant came up. I applied and was ultimately successful, starting in my role a mere fortnight later. It was all very straightforward and felt quite surreal - aside from the pandemic postponing my initial internship, there had been no bumps in the road.

However, I know that getting into the industry can be really difficult for some, so here at the agency we have compiled some tips on the best way to do that:

  • Follow publishers and literary agencies on social media to keep updated on what is going on in the publishing industry. If you want to be an editor follow editors, if you want to be a literary agent follow agents.

  • Spend time in libraries and bookshops. What are people buying? What are people reading? It may surprise you. When I was a bookseller, I was constantly surprised by what we sold and what we didn’t. Having a good knowledge of the current market is indispensable in this industry.

  • Read The Bookseller. This is our trade magazine and in addition to just general publishing news has a lot of job vacancies advertised there. 

  • Get experience! This is easier said than done, I know. However, most roles within publishing rely upon so called ‘transferrable’ skills that can be acquired in any industry. Just make sure you make it clear in your applications how this experience matches the job description.

  • When applying for jobs, make sure you read the job description carefully. Tailor your cover letter to each job you apply for, highlighting your relevant experience.

  • Read! This is especially relevant if you want to work in editorial or agenting, but as I said before, having a good knowledge of the books currently selling is essential to succeeding in this industry.

  • Be open to the departments you apply for, as some departments are a lot more competitive than others. Working in any department will give you valuable knowledge and experience that you could then use to get a role in your dream department, whether that is editorial or sales. It’s all about getting a foot in the door, after all!  

  • Check publisher websites regularly for recruitment initiatives and job opportunities. Lots of publishers and agencies regularly run schemes designed to help people get into the industry – our Carole Blake Open Doors Project is a good example of this.

  • Don’t get disheartened! A lot of the time it comes down to luck and timing – there are only so many publishing jobs, after all! Not getting a role in no way reflects your value as a human being, and its important to remember that!

 

Some Useful resources

Book Trade Charity: www.btbs.org

The Spare Room Project: www.thespareroomproject.co.uk

The Society of Young Publishers: www.thesyp.org.uk

Book Careers: https://www.bookcareers.com/

Twitter accounts to follow

@PublishProfile  

@SpareRoomProj

@bookcareers

@SYP_UK

@_CreativeAccess

@Inspiredjobs

@_indie_insider

@popublishinguk

@publishing_post

@pubinterns blog

@jobsinbooks

@_TheFlip

@bookcareers

@jobsatharper

@hachettecareers

@prhcareersuk

 

YouTube accounts:

Ain Chiara (https://www.youtube.com/c/AinChiara)

Eleanor Marie Rose https://www.youtube.com/c/EleanorMarieRose

Leena Norms has a great playlist on her experience in publishing: https://www.youtube.com/watch?v=8tvhRRZ-P9c&list=PLb1-lu-abhnXgFekR6TdCYb3Eq3WC0N2n

Booksandquills has another great playlist: https://www.youtube.com/watch?v=OlZzKd2u4d4&list=PLaGhIHM9WMtY-_mASFeld4CwCxTTT7E7h

BFLA OPEN WEEK: Writing a Cover Letter and Synopsis

Written by Sian Ellis-Martin

I have the pleasure of assisting agents Isobel Dixon and Kate Burke with their wonderful authors, but alongside this I am starting to build my own list of books across both fiction and non-fiction. As a new agent, it’s been so interesting to consider submissions that authors have made directly to me.

I’ve also been lucky enough to take part in one-to-one sessions with authors, where I provide feedback on their submission package (i.e., their cover letter/introductory email, synopsis and sample chapters). As well as advising these authors on editorial work for their novel, we’ve also had some interesting conversations about writing a cover letter and synopsis. Here’s some advice on how to do both those things.

 

Cover Letter

The main goal of your cover letter is to make an agent want to read your sample chapters and to convince them of the marketability of your book. All agents handle their submissions in different ways, but I always read the cover letter/email first. If that convinces me that this book might be what I’m looking for, I’ll turn to the sample chapters. And if I like those, I’ll open the synopsis (or proposal, if it’s non-fiction) and see how the book pans out.

Start your cover letter with your pitch. This is usually one or two lines to grab the reader’s attention. In fiction, you could say who the main character is and what they face. In non-fiction, we want to know what unique perspective you’re bringing to this topic. Throw in some title comparisons at this point too – which books do you see yours sitting alongside? Feel free to branch into television, film, etc. comparisons too! This all helps us place your book into a genre.

Now move on to your blurb. This is a slightly longer summary, like you’d see on the back of a book, which draws the reader into your story. Think about who your main character(s) is (are), what it is they want and how they overcome any obstacles they face. Blurbs usually don’t give too much away, so feel free to end it on a cliff-hanger!

Finish off your letter with a little bit about you as an author. You don’t need to tell us your whole life story, but a small amount of background is great! You don’t need to have previous writing or publishing experience, but it’s always good to know if you do, especially if you’ve been published or a shortlisted for a prize before. If you’re writing non-fiction, tell us why you should be the one to write this book – what’s your level of expertise on the subject? What do you do that relates to what you’re writing about?

 Top tips:

  • Do your research! If an agent’s bio says that they don’t consider YA, historical or fantasy, don’t send them your YA historical fantasy novel.

  • Read the submission guidelines for each agency carefully and follow them.

  • Tailor your submission email to each agent – don’t copy/blind copy in lots of people!

  • Don’t be negative about other books in your submission letter – it’s not a good look.

  • Don’t overthink it – we don’t mind if you sign off with ‘Best Wishes’ or ‘Kind Regards’, or whether you use Times New Roman or Calibri. As long as your letter is clear and professional, that’s fine!

  • Tell us how far along you are with writing this book – have you finished the MS? If non-fiction, have you written anything beyond the sample chapters?

 


Synopsis

The most common mistake I see in synopsis writing is that people treat it as a blurb, designed to entice the reader rather than tell them exactly what happens. As agents, we need to be able to see how the story develops, how you trace that narrative thread through the novel, and the full character journey.

 A synopsis should detail the core narrative of the book, introduce us to the main characters, and tell us the setting, from the first chapter to the last, including spoilers. Agents want to know the beginning, middle and end of your story!

 Top tips

  • Ideally your synopsis should fit on one page (although don’t worry if you go slightly over or under).

  • Start with the basics – who are the characters? What is the inciting incident? How do the characters react to this (i.e., the main action and plot)? How is this resolved?

  • Ask someone who hasn’t read the book to read the synopsis – do they get a clear idea of the story?

  • Don’t overcomplicate it – we don’t need to know every tiny detail of what happens and you don’t need to name every character, just the main narrative thread and principle characters.

  • Focus more on the story itself than the themes/metaphorical meaning of your work.

 

Now that you know how to draft your cover letter and synopsis – it’s time for you to submit! If you’d like to submit to me, please see below for what I’m looking for.

 

What I’m looking for

The main thing I want when I start reading fiction sample chapters is to be completely drawn into the world of the novel, to jump into the character’s life and be swept into the narrative as if I’ve been there all along. I love stories that explore big ideas and themes – mental health, sexuality, love, grief, coming-of-age, gender, class and race – through the smaller, everyday moments that define our lives. I’m drawn to complicated and flawed protagonists who you can’t help but root for. I’m not afraid of expressions of darker themes and feelings, but I’m also a sucker for a good love story or a happy ending.

I’m a big television fan too and am often inspired by the things I watch. I’d like to read a sweeping family saga in the style of ‘This is Us’, a heart-warming and heart-breaking story like ‘It’s a Sin’, and a punky portrayal of female fearlessness and friendship à la ‘We Are Lady Parts’. I’d also like to find an upmarket crime series with a female at the forefront, someone like Saga Norén from ‘The Bridge’ or Stella Gibson from ‘The Fall’.

I’m also looking for illustrated and narrative non-fiction and memoir. I’m keen on books that make complicated or niche ideas more accessible. I’d love to find cookery and food books too, and am open to lots of ideas there, and am especially drawn to simple recipes suitable for those on a budget, those who are time starved and those who just can’t be bothered with cooking half the time!

I’m particularly keen to read all kinds of books by authors from diverse and underrepresented backgrounds. Importantly though, the stories don’t need to be issue-led or connected to the trauma that may be associated with this underrepresentation.  

Some fiction books I’ve enjoyed recently:

I Who Have Never Known Men by Jacqueline Harpman

Detransition, Baby by Torrey Peters

Queenie by Candice Carty-Williams

In Every Mirror She’s Black by Lolá Ákínmádé Åkerström

Pachinko by Min Jin Lee

A Little Life by Hanya Yanagihara

The Break by Marian Keyes

Milk Fed  by Melissa Broder

The Mothers by Brit Bennett

 

Some non-fiction books I’ve enjoyed recently:

Conversations on Love by Natasha Lunn

In the Dream House by Carmen Maria Machado

The Trauma Cleaner by Sarah Krasnostein

The Good Immigrant by Nikesh Shukla

Group by Christie Tate

The Salt Path by Raynor Winn

The Five by Hallie Rubenhold

 

I’m not currently taking on projects in these areas: young adult or children’s, science fiction, or historical novels set before WW2.

BFLA OPEN WEEK: A Very Brief Guide to What an Agent Does

Written by Samuel Hodder

Before submitting a manuscript

An agent’s work begins with scouting for writing talent! This includes reading unsolicited submissions and creative writing anthologies, attending writers’ festivals and events by organisations which support emerging writers, and referrals from editors and colleagues. Sometimes, we proactively approach authors whose writing we admire, after discovering their journalism, or their website, or a self-published book, or even their social media.

We talk with the author about what they are looking for from an agent and what their hopes are for their writing career over the long-term. And we give the author a sense of our own preferred ways of working and what they can expect from a partnership. If we’re the right fit for each other, we clearly lay out our terms for working together in an agency agreement letter, which both the author and agent sign.

The next step is editorial work, in which the author and agent will work together to get the manuscript is the best possible shape before submitting to publishers. This usually has two stages. First, structural (or developmental) edits, which looks at the manuscript as a whole and how well its parts fit together and serve the central narrative. For a novel, questions of plot, pacing, perspective, characterisation and themes will be considered here. The agent’s knowledge of the publishing landscape and what editors are currently looking for can feed into these conversations.

Next comes a line (or language) edit, which looks at the way language is used to communicate the story at the level of the sentence. The word choice, tone, clarity and sharpness of the writing will all be discussed during the line edit.

A novel nearly always needs to be fully-written before being submitted to publishers (this is especially for debut authors). But non-fiction books can often be sent to publishers as a proposal, which includes an overview, a detailed chapter plan, and a writing sample of around 10,000 words.

Finding a publishing deal

From the first time an agent reads a manuscript, they will start to think about which editors and imprints would be a great fit for the book, and they’ll begin to pitch it to editors in meetings. Our goal is to get editors excited to read it! At the time of submission, agents will send out the manuscript over email, together with a submission letter. This letter will succinctly describe the book, tell the editor which rights are available, and a little about the author. The letter will also suggest a few comparison titles (or ‘comps’) – these are published titles by other authors which the book might fairly be compared with, to help give the editor a sense of where the book would fit within the publishing marketplace.

When an editor makes an offer for a book, an agent will inform all the other editors who have it, and this is often the point when an agent will set a deadline for receiving offers. If a number of editors make offers, the agent (after speaking to the author) could choose to hold an auction. An auction isn’t an in-person event, but instead takes place over email and phone calls. The agent decides the number of auction rounds, and in each one the publisher must at least match the highest offer made during the previous round, or drop out. The agent’s goal is to encourage the publishers to offer a higher advance each time. The agent also seeks to get publishers to offer for the same package of rights. When selling a book to a UK publisher, an agent will typically try to sell the rights to publish the book in English in the UK and Commonwealth countries. But larger rights packages are also possible, including ‘World English’ (the right to publish in English throughout the world), and simply ‘World’, (the right to publish in all languages throughout the World).

The last auction round is called ‘best and final’, in which publishers are asked to provide their very best terms, including in their royalty rates – the percentage an author receives on each sale of a book. The agent also asks publishers to provide information on how they will market and publicise the book on publication, and for any commitments the publisher can make for this. If possible, the agent will arrange in-person meetings between the author and the publishing teams, to receive more information and give the author a sense of the team they could be working with on their book.  

At the end of an auction, the agent presents the publishers’ best and final offers to their author and the author makes their choice. The agent will offer clear advice, but ultimately it is always the author’s choice to make. They do not have to accept the offer from the publisher that offered the highest advance, and can consider a wide range of factors – for e.g. the publisher’s editorial vision for the book, their sense of the editor’s enthusiasm for it, the plans for marketing and publicity, etc.

 After an offer is accepted

When the author makes their choice, the agent accepts a publisher’s offer on the author’s behalf. It is accepted ‘subject to contract’, which means the author can later withdraw if mutual agreement isn’t reached on all the aspects of a publishing contract. The agent will have asked the publisher to provide their major terms when making their offer, but there can still be finer points to agree at contract drafting stage – a publishing agreement typically has more than twenty sections. The goal of the publishing agreement is to lay out both parties’ rights and responsibilities and provide clarity on what to expect throughout the publishing process.

While the contract is being finalised, the editor will start to draw up their editorial notes, and send these to the author. The agent will ensure the author feels comfortable and confident about the editorial work requested.

Months before publication day, the agent will ask the publisher for their detailed plans for marketing and publishing the book, and schedule meetings between the author and the publisher. As well as the editor, we will seek contributions from other members of the publishing team, including the marketing manager and publicity manager, and perhaps sales managers as well. Opportunities for bookshop events, writers’ festivals, digital marketing and promotions, traditional media coverage, social media and more will all be discussed. The list of people (for e.g. authors, reviewers, influencers) who will receive a proof of the book ahead of publication will be agreed upon.

One especially exciting discussion is over the cover design! Usually, the publisher will present a number of designs to the author for their feedback and input, although the final decision is typically the publishers. If the publisher holds audio rights, the choice of narrator will be discussed too, and the author could have the opportunity to listen to audio samples by different narrators.

After publication

Shortly before publication, the agent will ask the publisher to confirm the number of orders received for the book from major book retailers. The agent will ask for further sales updates in the weeks following publication, and discuss marketing and publicity activities in the context of the plans. At the end of each six-month royalty period, the agent will ensure the publisher provides a detailed royalty statement, giving the figures for unit sales and income for each edition of the book. If money is due to the author, the agency will collect this on behalf of the publisher and promptly pay this onward to the author.

And then it’s…on to the next book!

BFLA OPEN WEEK: DEMYSTIFYING MONEY

Written by Juliet Pickering

Money – and the earning of it as an author – is still a mysterious business. Maybe that’s partly because earnings can vary hugely from author to author, and book to book, so there really is no One Size Fits All. An agent will not know how much an author is guaranteed to earn on their first or next books (although they might be able to take an informed guess!) or throughout their career, at the point they begin working together with an author. There are so many variables (more on those later) that it’s usually impossible for an agent to say, ‘this book will earn us millions/peanuts!’. But as agents we are very aware that all of us have bills to pay, and we want to support our authors earning as much as possible.

In the world of non-fiction, there are often more tangible factors to support an advance for a book: the idea itself and how ‘of the moment’ it is – and, of course, the author’s platform as expert on the topic, if relevant: i.e. does the author come with a ready-built audience or following that might translate to book sales, which publishers can factor in when offering. But for fiction it can be hard to estimate potential earnings from the outset.

An author can have many avenues for income, and an agent works to support and increase those (see Roya’s piece on rights). Most authors will not only earn from their book deals but also from some of the following: TV/film/radio/theatre, events (speaking, panels, chairing), teaching, mentoring, judging competitions, writing articles for press and online platforms, and sometimes from brand endorsement.

As agents, we usually start earning for our authors with the sale of their first book to a publisher, most commonly in the UK. To give you an idea of the structure of a book deal and how you might earn from it (a very general idea! There are more detailed breakdowns on the Society of Authors’ website) let’s start at the beginning, and on home turf (in the UK!):

Once an author and their agent have worked on either a novel or non-fiction book idea to the point when it’s ready to submit to publishers, the book heads out on submission and money conversations kick off when a first offer is made by an editor.

An editor will usually let an agent know they’re keen on the book as soon as they’ve read it (or the proposal), and after circulating the book with colleagues to get their vote of confidence too, will take the book to an Acquisitions Meeting (held weekly at most publishers) to get sign off on offering from the many other people that matter: Sales, Marketing, Publicity, Digital, Audio, Production, and more; at smaller and/or independent publishers, decisions on whether to offer for a book might be taken by one or two individuals, instead, but with similar concerns in mind. Agents will use anything possible in their armoury to suggest the book is a potentially good earner, e.g. we will use the most favourable comparison titles in our submission letter to editors, to indicate to their sales team that this is going to fly, e.g ‘It’s THE THURSDAY MURDER CLUB meets Jack Reacher’!

If the editor has the nod from all the relevant people in-house, they then go and look at £££ – often these take the form of predicted profit and loss sheets based on sales of similar published books, and likely costs of production – and cost up a financial offer for the agent and author. Traditionally, the editor then sends an agent ‘the offer’, i.e. the advance they’re willing to pay for the book, and the deal memo to break down the key terms of a proposed contract.

Deal memos usually include the following:

  •  The grant of rights to the publisher: are they buying UK and Commonwealth rights to publish the book, and is that including or excluding Canada (a key market for the US publishers, so we tend to hold it back if separating out US rights), or is the offer for World English language rights (excluding translation), or World All Language rights (every country around the world, including translation rights)?

  •  The main royalties the author will be earning on sales of the book in the UK, across print and e-book editions, and sometimes audiobook too.

  •  The key sub-rights earnings, eg if the book is sold to a third party such as newspapers for extracts, or large print publishers for production of a LP edition into libraries. Most commonly there are splits on sub-rights sales that start at 50/50 and increase from there, e.g. if your UK publisher sold Large Print rights to a third-party large print publisher, you might see 60% of that advance payment paid to you under the terms of your contract and set against your advance, and your publisher would keep 40%

  •  The advance and how it will be broken down into instalments. For example, if I receive a final and best offer of £10,000 for a novel next week (the 3rd week of March), here’s how those payment stages might look:

    Your 1st instalment will be paid on signature of the contract - once your agent has accepted an offer (subject to contract) on your behalf, it may then take a couple of months for the contract to be passed back-and-forth between publisher and agency, who often have a template agreement but might still negotiate or fine-tune your own contract until it’s ready for signature. In some cases, a substantial contract (American contracts can often run to 40 pages!) may take several months to get to signature stage. Let’s hope for a smooth conversation here and estimate signature in mid-May. Payment: £2,500, end May/early June 2022

    Your 2nd instalment will be paid on delivery and acceptance of your book. Although you will have an official delivery date in your contract, the exact timing of the release of your delivery advance can differ from publisher to publisher, and book to book: for many, the ‘acceptance’ stage may come when you have edited your book with your publisher to an almost final stage. For some (non-fiction) books, you may have to wait until the book has been read and approved by a legal team, or if you’re quoting a lot from other texts then you may need to wait for permissions for those quotes to have been cleared. For a few, your delivery advance might be paid not long after you first send the book to your editor: this is usually the privilege of more established authors who deliver and edit dependably! It’s generally understood that your book will be more-or-less ready to go to the printer at the point the delivery advance is released by your publisher.

    Let’s imagine in this case that the publisher wished to publish in spring 2024. In which case, the author might deliver an edited manuscript of the novel within a few months of signing their contract, it could go back-and-forth a couple more times, then be sent to a copy-editor and the advance instalment released at the point where the text is near-final. Payment: £2,500 December 2022

    Your 3rd instalment will be paid on first publication: whether hardback, paperback or electronic edition, your publication advance should be due to you as soon as your book first goes on sale. If this book is a debut novel, then publishers will often prefer a long lead time pre-publication in which to send out copies and get buzz going around the book, the lead time being the period between a first widely-shareable copy of the text and first publication date. So, in 2023 there may be no further income on this deal from the UK publisher, while proof copies of the novel are being sent out to generate excitement for the book and get anticipation growing ahead of spring 2024 publication. Payment on publication of hardback: £2,500, March 2024

    If there is a 4th instalment, it is most commonly paid on publication of a second edition, i.e. if you’ve had a hardback copy of your book published first, a paperback edition might follow 9-12 months later. Let’s assume here that paperback publication is spring 2025. Payment on publication of paperback: March 2025.

As your agent, we work to ensure that you’re paid as much as possible, and we discuss the payment stages with you at the point that publishers are offering so you have a realistic sense of when you will receive income from your book deal.

This is how your (UK) book deal might take a couple of years or more to pay out its full advance. As soon as the book goes on sale it will be earning royalties on every copy sold, which start chipping away at the £10,000 paid to you by the publisher. An advance is all yours to take and run with, once you’ve been paid it, but it stands as a figure to earn back via sales once your book is out in the world: put bluntly, this book will need to earn £10k via hardback, paperback, e-book, audio, and other methods, before you see any further income paid to you from your publisher. It’s still the case that most books won’t earn out their advances for a while after publication, if at all.

I appreciate that this isn’t exactly cheering news… So, in the meantime, we look to other revenue streams for our authors. We will try to sell many of our authors’ books into the US, too. It’s obvious that there is a big and healthy readership there, although we can sometimes be stymied by our books being deemed ‘too British’ or ‘too local’, meaning that not every book will work for an American readership. For instance, a beautifully-written grief memoir should be able to strike a note for readers everywhere, but the US will have scores of their own writers covering this topic too.

Our fantastic rights agents take our books overseas and press them into the hands/inboxes of editors around the world who might translate and publish them. Those additional deals in, for example, France, Japan, Brazil, Croatia and many more, will help to top up an author’s income and those deals can come at the most unexpected and welcome of times.

If the UK publisher doesn’t insist on taking audio rights off the table along with print (and many do), there might be the opportunity to place those with an independent audio publisher. Perhaps we could option film or TV rights, or even consider whether the book might work on stage. In a best-case scenario, we might be able to find our author and their book UK, US, audio and translation publishers, and sell TV/film rights to a production company. These advances would be paid out differently (translation and audio publishers often pay 50/50 on signature and publication; an option fee is paid in full upon signature of the contract), meaning further income for authors.

 And on those variables I mentioned earlier, here’s why income can be so unpredictable for our authors:

  •  Publishing schedules

    We publish books into our own publishing seasons, as a general rule (certainly at the larger publishers): new fiction will arrive from Feb-July; self-help in January; most of the big names (John Grisham/Nigella) in autumn, when they can cut through the busy pre-Christmas period. So, a decision about when your book is published – and you receive your publication advance – will be made according to the time of year it’s likely to receive best publicity, and can fit into a publisher’s schedule of the many other books they will be publishing that year.

  •  Genre
    An author may be publishing more than one book a year – for example, if writing romantic fiction and publishing a summer novel and a Christmas novel, like Sue Moorcroft. In that case, the author might be paid 2 x delivery and 2 x publication advances per year (+ signature advance if it’s a year there’s a new multi-book deal!)

  •  Mid-list authors
    If an author has been published before, it can be more of a challenge to find them a new publisher, and if their sales haven’t been high then the likely offers on a new book will be lower. However, an author can be successful elsewhere in the world while their books sell more slowly in the UK, so there may be healthier income from a translation publisher.

  •  Pandemics

    It’s perhaps unsurprising to learn that the Covid pandemic affected book sales hugely, and this has had a knock-on effect for authors and their income. Previously healthy retailers for books had to close or reduce their book stock – here and overseas – and we’ve yet to see high street and supermarket book-buying return to former levels, even though books have been selling in greater number as a whole. Unfortunately though, certain books and authors did suffer from being published during lockdowns etc., and there’s no doubting that their income was diminished as a result.

  •  Multi-book deals

    Sometimes we’re selling more than one book to a publisher, meaning that the signature advance will account for two or more books at once being signed up, and an author’s income is a better-known quantity across the life of the contract. There are pros and cons to signing a multi-book deal as an author and agent, but if it looks like the best thing to do at the point of signing up the first book, then we’ll be setting out your income across an even longer period, and this can offer a tiny bit of stability for authors, in the short term.

It’s worth remembering as a final point that an agent takes commission on the deals they broker for you so for each advance payment the author receives, as a general rule their agent is taking 15% commission in the UK and 20% commission from any overseas deal (standard commission rates for UK-based literary agents). To make this absolutely clear: you should NOT be paying any ‘fees’ to an agent to represent you, we work on a commission-only basis. If you’re approached by an agent who suggests otherwise, it might be worth referring to the Association of Authors’ Agents to check they’re a member/legit.

I hope this piece is helpful: it’s tricky to try and cover all the nuances of an author’s earnings in one (overly-long!) post, but you’re welcome to pose us more questions about this online in our #AskAgent #BFLAOpenWeek sessions on Twitter. And, as an author, the best you can do for yourself is ask an agent questions about money from the very first meeting. As I say, we won’t be able to give you figures and dates at that point, but we will be able to talk you through how hard we will work to earn for you, and the potential extra revenue streams we predict could be successful. Remember: we don’t earn until you do, so we want that income just as much!