BFLA Open Week: What happens once you’ve signed with an agent?

Written by Sian Ellis-Martin

When you’re writing your first book, it can be difficult to see past the goal of finding representation with an agent. But what comes next?! Below is a non-exhaustive list of what you can expect from working with an agent, how your book is sold to a publisher, and what happens once you have a deal. Sometimes these things happen in a slightly different order – particularly once you have a publication deal and lots of things start happening simultaneously.

Edits from your agent

Although your agent already loves your book and writing (they’ve offered you representation after all!), it will usually take a few rounds of edits to get your manuscript ready for submission to publishers. Your agent will discuss those edits with you, and you’ll likely focus on the larger, structural edits first such as plot and narrative threads, character, pacing and general structure of the book. Once you’re both happy with the work you’ve done on a larger scale, your agent will usually do a line edit of the manuscript to check for any smaller issues to do with spelling and grammar.

Your book goes on submission

While you’re editing your manuscript, your agent will be doing all sorts of things in the background in preparation for submitting your work to publishers. Agents and the rights team will be pitching your book to editors when they can – at day-to-day meetings and at book fairs. Closer to submission time, your agent will draw up a list of editors that they plan to submit your work to and, once the manuscript is ready, they’ll send it out via email along with a submission letter.

As well as trying to secure a print deal, your agent will also be actively trying to sell other rights in your work, such as audio, radio, film and television (if these rights are covered by your agency agreement). If you write short stories, they may also be able to help you with submitting those stories to prizes and short story publications too. For more information on rights, see Roya’s piece from Open Week 2022.

Waiting

We often see news of overnight book deals, publishers pre-empting books for seven figures and hotly contested auctions with multiple publishers and massive advances. Sometimes books sell that way, and it’s really exciting when they do! But it’s not always the reality of the book selling and buying process, and sometimes you’ll wait a while before you hear that an editor is interested in acquiring your book. That’s completely normal – editors often have bigger reading piles than they have time to get to, and more hoops to jump through than your agent would have had when they signed you – but it can understandably be a frustrating and worrying time. Rest assured that your agent is on top of things, continuing to pitch your book, and will update you when they have news.

Agreeing a deal to sell the book

There are also multiple ways for an offer to come about. You might receive offers from multiple publishers, which means your book will be sold at auction. You might receive a pre-empt offer, which is where a publisher makes an offer but sets a deadline by which that offer will expire (this is usually an attempt to take the manuscript off the table and avoid an auction situation), or you might receive one offer.

There are also lots of variables within an offer itself, including how many books the publisher is offering for, advance level, royalties, bonuses and subsidiary rights splits. These main terms will be outlined at offer stage.

Your agent will be ready to handle any outcome of the selling process and will explain the ins and outs of each offer to you to ensure that you are equipped with all the knowledge you need to make the decision that feels best for you.

There’s always a chance that your book unfortunately does not sell, and your agent will be able to discuss a plan for next steps with you. You can read Isobel’s Open Week 2022 article here if you’d like to know more about how publishing is sometimes a long road to success.

Publisher contract

Once you’ve agreed a deal with your new publisher, your agent will negotiate the full contract with them. Contracts are usually based on a boilerplate – a template of agreed wording – between the agency and the publisher but if this is the first deal the agent has done with that publisher, they will need to negotiate the boilerplate first, which may take a little longer.

To find out more about the money side of your publishing deal, take a look at Juliet’s Demystifying Money piece from Open Week 2022.

Edits from your editor

While your agent is negotiating the contract, your editor will start to write up their editorial thoughts – yes, more edits! This will follow a similar pattern to the edits you undertook with your agent; first, the larger, structural edits, and then, once those edits are complete, your book will be passed on to the copyeditor and/or proof-reader who will check for any inconsistences, factual inaccuracies or spelling and grammar errors. You’ll be asked to check and approve the edited manuscript.

Proofs

Sometimes (but not always) a publisher will produce proofs of your book. Proofs are an early hard copy of your book – it may not have the final cover or be the very final text – which are sent out to early readers for review. This includes other authors, book bloggers and reviewers for newspapers, magazines and websites. It’s a good idea to have a think about whose hands you’d like to get the book into and to share that with your publisher when proof discussions are happening.

Choosing a cover

Alongside your edits, you’ll also engage in conversations about the book cover. Although a publisher usually makes the final decision on your book cover, they’re always happy to hear your thoughts and ideas too, and will usually seek your approval before they go ahead. This can be a really fun and exciting part of the publication process! Don’t forget to discuss the cover options with your agent who will have valuable insight too.

Marketing, publicity and promotion

Your editor will usually set up a meeting between you, your agent and the publishing team working on your book, including the marketing and publicity professionals tasked with looking after your book. In this meeting, they’ll outline their plans for promoting the book before, during and after publication. It’s also an opportunity for the publisher to outline what might be expected of you in the lead up to and around publication – this could include events, signings, social media posts or any other promotional activity.

Around this time and in the lead up to publication, your agent will ask the publisher about numbers: how many books have been ordered by the main retailers? What level are pre-orders at?

Publication

The big day has arrived! Your book will be in the bookstores (and possibly supermarkets) and available to buy online too.

After publication

In the weeks after publication, your publisher will update you and your agent on the sales of your book and any post-publication reviews that you might receive.

If you agreed a multi-book deal, you’ll probably already be writing your next book but if not, you and your agent will have a plan for selling the next one!

BFLA Open Week: Top Tips On Signing With An Agent - What to Ask About, Look For And Expect

Written by Kate Burke

  • When querying agents, please let them know if you have had an offer of representation or are taking meetings with other agents. Once you have signed with an agent, do let any other agents in the mix know. It’s a courtesy that all agents appreciate!

  • Before signing with an agent, do feel free to ask questions about the agent and their client list, and about the wider agency/ team (ie, who handles translation and film & tv rights) or, if the agency doesn't have these departments, ask who handles their translation and media rights. These are valuable rights, often key to an author’s income, so fine to probe about who will be handling them and what the submission plan is for your book in that area.

  • Take your time before signing with an agent. An agent should never impose a deadline an author or put you under pressure to sign. If they want to work with a client, they'll wait for them to make an informed decision. There is no hurry!

  • Look through the proposed agency/client agreement first before signing. Feel free to ask questions before signing anything. Don’t move forward with an agent without an agreement – this should be a mutual commitment and there should be something in writing to confirm it!

  • Never pay an agent. We work on commission only! An agent should never ask you for any money up front.

  • Have a call, Zoom or meeting with an agent before signing with them to discuss the editorial process and next steps (working together on shaping your project and getting it ready for submission etc). Be wary of agents who don't edit! Even if your project/work/manuscript is really polished, an agent should work closely with you on getting it ready for submission to publishers. This is how the professional relationship between the two of you develops and it also shows that they’re invested in selling it.

BFLA OPEN WEEK: TOP TEN TIPS FOR SUBMITTING FICTION

Written by Kate Burke.

  1. Finish your manuscript before approaching agents. If an agent likes what they have read (the usual submission material is a synopsis and the first three chapters but this can vary from agency to agency so do check each agency’s website), they will usually ask for more before making a decision, so it’s ideal to have the material ready to go!

  2. Do your research online and in the Writers and Artists’ Yearbook before submitting to agents. Curate a list of agents who represent the genre you are writing in and whose list/authors you admire. Also check out their deals in the Bookseller, Bookbrunch, on Publishers MarketPlace, and other press outlets.

  3. Tailor each submission email to that particular agent/agency – it gives it a personal touch which can go a long way.

  4. Keep agents informed if anything happens with your manuscript (full requests, meetings, offers of representation). It’s a nice courtesy that is much appreciated.

  5. Please don’t chase agents (unless it’s been a significantly long time). We know the waiting period can be difficult but we will get back to you!

  6. It can help to read broadly and to know the market you’re writing for so it’s worth keeping an eye on weekly bestseller charts, reading the book review sections in the media, following what your friends or local book group are reading. Market knowledge is such a useful asset and can help you pitch your work in your covering email/letter.

  7. If you’re comfortable doing so (no obligation), build up a network on social media, connect with writing communities using relevant hashtags on Twitter (amwriting, amquerying, askagent) as there’s a lot of help, support and information out there. Follow other writers as lots of them post valuable tips, threads and videos on writing and submitting, and on the publishing process in general.

  8. Listen to feedback – even if an agent passes on your work, they might give you some constructive feedback that could prove useful when revising your manuscript.

  9. No agency should ask you for money or charge you for editing your work. We – agents – work for writers and only take commission on payments that come in as a result of deals we secured for you.

  10. If you are offered representation, read the agency’s client agreement carefully, ask any questions you may have before you sign with them. There is no rush and no agent should make you feel pressured or give you a deadline for your decision.